Buraq Kinetic✦✦✦
“The staffing bench that keeps GCC delivery and warehouse floors fully covered.”
Powering the Workforce
Behind Every Delivery. ☄️
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Staffing + software
- Licensed UAE manpower engine — revenue live month 3
- Workforce OS layered on live operations
- Infrastructure, not an agency
Labour can't flex
- Peak volumes swing 2–4×; hiring takes 30–60 days
- 8–15% of frontline labour spend leaks monthly
- Zero per-worker data across the market
$89B → $120B
- GCC logistics $89B → $120B by 2031
- Fulfilment, dark stores and fleets scaling now
- Every expansion needs people first
AED 3.0M seed
- AED 3.0M seed · revenue M3 · break-even ~M6
- EBITDA AED 9.0M by Year 3
- AED 1.0M held as a recoverable deposit
One playbook × 6 markets
- Peak-shift utilization 85%+ across sectors
- One licence playbook × six markets
- 3,000 workers by Y3Q3 · AED 115M by Year 3
Logistics companies can scale orders overnight.
They cannot scale their workforce overnight.
Demand moves in hours; workforces move in months. And the hiring wall is only the visible cost — five quieter leaks drain an estimated 8–15% of frontline labour spend (Buraq estimate) every month.
Demand whiplash
Volumes swing 2–4× in peak weeks; headcount is fixed by visa cycles and 30–60 day hiring lead times. Missed peaks are permanently lost revenue.
Attrition & unhappiness
Late salaries and dead-end roles drive 6–10% monthly attrition (operator estimate); daily no-shows of 10–15% force overtime and missed SLAs.
Compliance & payroll weight
Visas, sponsorship, WPS payroll, insurance — every worker is a legal obligation; payroll errors trigger fines, disputes and overnight no-show protests.
Blind, analog supply
Agencies supply bodies, not data: unverified skills, no performance analytics, no demand forecasting — clients pay for both overtime spikes and idle hours.
The Problem · Revenue Leakage Map
1 · Worker skill quality
20–30% productivity variance; errors billed back or churned over.
2 · No performance analytics
No per-worker data — clients absorb underperformance blind.
3 · Poor demand forecasting
Rosters by guesswork pay overtime spikes and idle hours.
4 · Worker happiness ignored
6–10%/mo attrition; ~AED 3,000+ re-mobilisation per exit.
5 · Payroll complexity
WPS errors → fines, disputes, overnight no-show protests.
The compounding bill
Estimated 8–15% of frontline labour spend leaks monthly (Buraq estimate). Recovering half is the value proposition.
A living bench, deployed in hours — with a named fix for every leak.
Manpower engine
Pre-verified, trained, uniformed bench across 8 logistics roles — monthly, daily, hourly or seasonal, with contractual replacement SLAs, deployed in 24–72 hours.
Compliance & ops spine
Visas, WPS payroll, insurance, training academy, welfare — one central spine; every worker legal and productive from shift one.
Workforce OS
Dashboards, worker apps, AI scheduling — every shift of data compounds into software-margin infrastructure no competitor can buy.
The peak-shift engine
Logistics peaks don't overlap — q-commerce evenings, warehouse nights, retail promo days, port cycles, event seasons. One cross-trained bench shuffles across them, targeting 85%+ utilization vs ~65% single-sector norm (assumption). The same worker earns more revenue at the same pay — that spread is Buraq's structural margin and the answer to demand whiplash.
The Solution · Problem–Fit Map
| Operator problem | Buraq answer | Metric we report to clients |
|---|---|---|
| Worker skill quality | Role certification before first shift | Productivity vs site baseline |
| No performance analytics | Per-worker ledger in the client console | Weekly pod scorecards |
| Poor demand forecasting | Cross-client demand engine | Fill rate ≥ 97% · overtime ↓ |
| Worker happiness | Above-market pay + career ladder | Attrition < 4%/mo vs 6–10% norm |
| Payroll complexity | Transparent in-app payroll rail | 100% on-time WPS · ~0 disputes |
Riding the GCC's logistics super-cycle.
Labour is 25–35% of logistics operating cost — the largest controllable line. Every new fulfilment centre, dark store and fleet needs frontline people before anything else.
GCC market growth · 2026 → 2031
Read: the addressable pool grows ~35% in five years — while frontline labour supply stays structurally slow.
Where Buraq deploys · Year 3 target
Twelve sectors, one shared pain — counter-cyclical sectors feed the peak-shift engine with off-peak demand. Split is a planning assumption.
TAM
AED 9–12B / yr — GCC frontline logistics labour spend addressable by outsourced staffing.
SAM
AED 2.5–3.5B / yr — UAE + KSA outsourced logistics staffing.
SOM · Year 3
AED 110–130M / yr — 2,500–3,000 workers across the UAE (KSA revenue begins Y4).
Every role. Every format.
We pay workers more, keep less — and win on volume.
The workforce bench
Formats: monthly dedicated · hourly/daily on-demand · seasonal surge (+15–30%) · managed pods with supervision. Visas, WPS payroll, insurance, uniforms, training and SLA replacements included — one partner, one invoice.
Pay transparency — the worker wins first
Industry practice hides what reaches the worker. Buraq publishes it: above-market packages, on-time WPS pay, visible deductions. Satisfied workers stay (<4% vs 6–10% attrition), show up, and refer — the supply-side moat no marketing budget can buy. The full margin logic lives on the Business Model slide.
Market Workforce Cost Benchmark — click any role to expand the cost lines
| Role · monthly, AED (assumptions) | Direct Employer nnoonaAmazontTalabatLLuluCCarrefour | Outsource Provider TTransguardTTASCIInnovations GroupRRapidoorG4Gulf G4 | Buraq Kinetic |
|---|---|---|---|
| ▸ Warehouse Picker & Packer | AED 2,950/mo internal cost · no margin | AED 3,400/mo ~32% provider margin | AED 3,300/mo GP 800 · 24% margin |
Basic salary AED 1,900 vs ~1,500 marketAccommodation & transport AED 290Visa, medical & EID (amortised /24 mo) AED 120Insurance, uniform, welfare & training AED 140Operational / admin allocation AED 50Fully loaded cost AED 2,500Client billing AED 3,300Gross profit 800 · 24% All figures are assumptions, not contracted prices, and use the same cost taxonomy as the Worker Cost Build-Up (Financial Model slide). Buraq pays the highest basic salary in the column — workers choose Buraq, stay longer, and show up. The margin is deliberately thinner than outsourcers’ ~32%: the difference is the retention moat. | |||
| ▸ Delivery Rider | AED 3,800/mo internal cost · no margin | AED 4,300/mo ~33% provider margin | AED 4,100/mo GP 850 · 21% margin |
Basic salary AED 2,300 vs ~2,000 marketAccommodation & transport AED 560Visa, medical & EID (amortised /24 mo) AED 120Insurance, uniform, welfare & training AED 140Operational / admin allocation AED 130Fully loaded cost AED 3,250Client billing AED 4,100Gross profit 850 · 21% All figures are assumptions, not contracted prices, and use the same cost taxonomy as the Worker Cost Build-Up (Financial Model slide). Buraq pays the highest basic salary in the column — workers choose Buraq, stay longer, and show up. The margin is deliberately thinner than outsourcers’ ~33%: the difference is the retention moat. | |||
| ▸ Order Management Executives | AED 4,100/mo internal cost · no margin | AED 4,800/mo ~34% provider margin | AED 4,600/mo GP 1,100 · 24% margin |
Basic salary AED 2,800 vs ~2,400 marketAccommodation & transport AED 330Visa, medical & EID (amortised /24 mo) AED 120Insurance, uniform, welfare & training AED 140Operational / admin allocation AED 110Fully loaded cost AED 3,500Client billing AED 4,600Gross profit 1,100 · 24% All figures are assumptions, not contracted prices, and use the same cost taxonomy as the Worker Cost Build-Up (Financial Model slide). Buraq pays the highest basic salary in the column — workers choose Buraq, stay longer, and show up. The margin is deliberately thinner than outsourcers’ ~34%: the difference is the retention moat. | |||
| ▸ Logistics Associates | AED 3,200/mo internal cost · no margin | AED 3,750/mo ~32% provider margin | AED 3,600/mo GP 870 · 24% margin |
Basic salary AED 2,100 vs ~1,700 marketAccommodation & transport AED 300Visa, medical & EID (amortised /24 mo) AED 120Insurance, uniform, welfare & training AED 140Operational / admin allocation AED 70Fully loaded cost AED 2,730Client billing AED 3,600Gross profit 870 · 24% All figures are assumptions, not contracted prices, and use the same cost taxonomy as the Worker Cost Build-Up (Financial Model slide). Buraq pays the highest basic salary in the column — workers choose Buraq, stay longer, and show up. The margin is deliberately thinner than outsourcers’ ~32%: the difference is the retention moat. | |||
| ▸ Team Leader | AED 4,900/mo internal cost · no margin | AED 5,600/mo ~34% provider margin | AED 5,400/mo GP 1,230 · 23% margin |
Basic salary AED 3,400 vs ~2,900 marketAccommodation & transport AED 370Visa, medical & EID (amortised /24 mo) AED 120Insurance, uniform, welfare & training AED 140Operational / admin allocation AED 140Fully loaded cost AED 4,170Client billing AED 5,400Gross profit 1,230 · 23% All figures are assumptions, not contracted prices, and use the same cost taxonomy as the Worker Cost Build-Up (Financial Model slide). Buraq pays the highest basic salary in the column — workers choose Buraq, stay longer, and show up. The margin is deliberately thinner than outsourcers’ ~34%: the difference is the retention moat. | |||
| ▸ Supervisors | AED 6,000/mo internal cost · no margin | AED 6,900/mo ~35% provider margin | AED 6,600/mo GP 1,440 · 22% margin |
Basic salary AED 4,300 vs ~3,700 marketAccommodation & transport AED 420Visa, medical & EID (amortised /24 mo) AED 120Insurance, uniform, welfare & training AED 140Operational / admin allocation AED 180Fully loaded cost AED 5,160Client billing AED 6,600Gross profit 1,440 · 22% All figures are assumptions, not contracted prices, and use the same cost taxonomy as the Worker Cost Build-Up (Financial Model slide). Buraq pays the highest basic salary in the column — workers choose Buraq, stay longer, and show up. The margin is deliberately thinner than outsourcers’ ~35%: the difference is the retention moat. | |||
Three releases. Each one earns the next.
Recruitment MVP
Multi-country candidates apply in-app: documents, vacant roles, screening questionnaire. The funnel becomes an asset. Client side: workforce requests, live availability, attendance tracking, billing.
Employee layer
Internal opportunities, performance tracking, experience record, career mobility — the retention machine that keeps attrition below market.
Payroll & metrics layer
Payroll visibility, worker metrics, performance dashboards, attendance–payroll–ops integration. The app becomes the OS — and the SaaS sold to clients. Every shift trains the AI scheduler no competitor can buy.
Manpower pays the bills. The platform builds the empire.
| Stream | Who pays — and for what | Pricing (AED, assumption) | Revenue type | Margin — why | Live from |
|---|---|---|---|---|---|
| Monthly staffing One invoice replaces an entire HR, visa and housing operation. | Logistics & e-commerce operators pay a fixed monthly rate per deployed worker — Buraq handles visa, housing, payroll and replacement. | 3,200–3,900 / worker / mo | Recurring — the anchor revenue | 22–26% — staffing economics: bill minus fully loaded worker cost | Launch (M3) |
| Hourly & daily flex Higher rate per hour compensates the bench that makes it instant. | Clients pay only for hours or days actually worked — used to cover absences and short spikes. | 28–40 / hr · 190–280 / day | Usage-based | 28–35% — premium rate for on-demand availability | Launch (M3) |
| Seasonal / peak surge The peak weeks competitors dread are Buraq’s highest-margin weeks. | Clients pre-book worker blocks for Ramadan, White Friday and sale peaks at a committed premium. | +15–30% on committed blocks | Seasonal — contracted ahead | 30–38% — peak pricing on pre-committed volume | Launch (M3) |
| Managed pods The client buys an outcome, not headcount. | Clients pay one team fee for a supervised squad with KPIs — Buraq runs the pod end-to-end. | Team fee + performance bonus | Recurring + performance upside | 25–30% — supervision priced in, bonus on results | M6+ |
| Payroll services The licence and platform monetised beyond Buraq’s own bench. | Companies with their own staff pay Buraq to run payroll / WPS; hiring clients pay per placement. | 45–70 / employee / mo · 4–8K / placement | Recurring + one-time fees | 40–70% — software and process, minimal direct cost | M6–9+ |
| Technology & performance fees The staffing base becomes the distribution channel for software. | Clients subscribe to the Workforce OS per site, plus a share of measured productivity gains. | 1,500–5,000 / site / mo + gainshare | SaaS — recurring software revenue | 75%+ — software margins on operational data | M18+ |
Recurring staffing base
Monthly contracts and managed pods — ~85% of Year 1 revenue, the anchor load that absorbs the bench in troughs.
ⓘ revenue driversOn-demand & surge
Hourly, daily and seasonal blocks at premium rates — where the peak-shift engine converts bench float into the highest margins.
ⓘ revenue driversServices & software
The strategic trade
~25% margin vs the industry's 30–35% — the give-back funds above-market worker pay, welfare and retention.
ⓘ strategic rationaleWhy lower margin wins
Retention below 4%/mo saves re-hiring cost, keeps trained crews on floors, and compounds the fill-rate reputation clients buy.
ⓘ strategic rationaleVolume is the model
Scale + utilization beat spread: cross-industry peak-shifting makes each worker yield more without charging clients more.
ⓘ strategic rationaleA machine that turns applicants into billable, reliable shifts.
Recruit
Ethical channels, referrals, verified documents.
Visa & onboard
Sponsorship, medical, EID, insurance, WPS.
Train & equip
Role certification, safety, uniforms, app.
Match & dispatch
Allocation to sites; live ETA & attendance.
Supervise
1 supervisor : 20–25 workers; KPI reviews, payroll, welfare.
Replace
Bench liquidity covers absence within SLA.
The bench principle
8–12% of the workforce is paid float. It looks like idle cost; it is the product — instant replacements and surge capacity are what clients pay premiums for.
Compliance by design
Dedicated PRO & compliance officer from day one; every worker WPS-paid, insured, audit-ready. In UAE manpower, compliance is the licence to operate.
Who we serve & deploy
The 3PL ops director drowning in Ramadan ramp; the dark-store lead fighting rider churn; the picker who wants legal sponsorship, on-time pay and a path to supervisor. Worker experience is strategy — the best-treated bench is the supply-side moat.
Land with the surge. Expand with the floor.
Solve one painful shift
Enter via surge and replacement pain — a Ramadan block, a 48-hour ramp. Small commitment, fast proof.
Publish the numbers
Fill rate, attendance %, deploy speed reported weekly — data-backed reliability converts pilots into contracts.
Take the whole floor
10 flex workers → managed pods → multi-site monthly contracts → payroll & platform attach.
First 90 days · Dubai
8–12 anchor conversations from founding network → 5 paid pilots → 3 monthly contracts → 150 workers deployed by M4. Channels: founder-led enterprise sales, free-zone communities (Dubai South, JAFZA, DIP), Seamless & Gulfood tracks, proof-based LinkedIn case studies, client + worker referral flywheels.
Sales economics
Pipeline: audit → 2-week paid pilot → contract → pod expansion. Cycle 3–10 weeks. Target CAC < AED 8,000 vs first-year gross profit AED 350,000+ per mid-size account (40 workers × AED 810 GP/mo — assumption). Referrals keep blended CAC falling as logos land.
Agencies can't build software.
Apps can't sponsor visas. Buraq does both.
Six camps compete for this spend — traditional agencies, labour-supply firms, outsourced ops, recruiters, workforce tech, and in-house models (who become clients, not rivals). None owns the whole stack.
| Traditional agencies | Outsourced ops | Gig / shift apps | Buraq Kinetic | |
|---|---|---|---|---|
| What you actually get | A CV supplier — finds people, you employ them | Your whole operation handed to a contractor | An app that broadcasts shifts to gig workers | A ready, employed, insured workforce on demand — plus the software running it |
| Speed of deployment | Days to weeks | Months to contract | Hours — but unverified strangers | Hours — verified, trained, insured |
| Legal & visa compliance | You carry visa & sponsorship risk | Contractor-bound, inflexible | Grey-zone; client exposure | Buraq is the licensed sponsor — zero client exposure |
| Worker reliability | Market-floor pay → churn | Market-floor pay → churn | No-shows are the norm | Above-market pay · <4% monthly attrition target |
| Recurring staffing | One-off placements | Yes, rigid annual terms | Shift-by-shift only | Monthly contracts + flex on the same bench |
| Payroll & attendance | Not their problem | Opaque, contractor-run | Variable, dispute-prone | WPS payroll + in-app attendance, client-visible |
| Technology & analytics | None | Single-site reporting | Ratings only | Per-worker ledger + demand forecasting engine |
| Replacement capacity | Restart the search | Wait for the contractor | Repost and hope | Bench-backed same-day replacement |
| Peak-demand handling | Cannot surge | Fixed capacity | Surge pricing, no guarantee | Pre-committed surge blocks from a shared bench |
| GCC scalability | Emirate-bound | Contract-by-contract | App without a legal spine | Licence playbook × 6 markets + one Workforce OS |
Licensed spine + deposit capital · founder ops DNA · cross-industry bench · above-market worker proposition.
Working-capital intensity · thin margins by design · single-market start · unproven brand until logos land.
$89B→$120B super-cycle · analog-agency consolidation · KSA giga-projects · SaaS attach on captive base.
Regulatory shifts · wage inflation · incumbents copying pricing · funded gig app buying a licence. → Risks slide.
Unit economics you can count on a warehouse floor.
Revenue ramp · base case — the 36-month build
| Worker cost build-up (monthly) | AED |
|---|---|
| Base salary (UAE market-aligned) | 1,800 |
| Accommodation & transport | 460 |
| Visa, medical, EID (amortised /24mo) | 120 |
| Insurance, uniform, welfare, training | 140 |
| Field coordination (area coordinators, ~1:50) | 120 |
| Bench float & replacement buffer | 50 |
| Fully loaded cost | 2,690 |
Fixed opex & break-even
Fixed opex ~AED 260K/mo (Y1) covers the 11-person core, office, tech and S&M — fully absorbed by ~320 deployed workers (260,000 ÷ 810). Beyond that point every additional worker is contribution. Opex scales to ~AED 780K/mo (Y2) and ~AED 1.4M/mo (Y3, incl. KSA) while falling from 20% to 9% of revenue — the operating-leverage proof.
Cost, revenue, profit — and the month they cross.
Three curves, four levers, one break-even line.
Month-on-month cost, revenue and profit for the selected scenario — the gold band marks the break-even month.
Client conversion pace
Best 1.2× · Base 1.0× · Cons 0.7×
ⓘ sensitivity impactWage inflation
Best 0.98× · Base 1.0× · Cons 1.03×
ⓘ sensitivity impactFill rate delivered
Best 98% · Base 97% · Cons 94%
ⓘ sensitivity impactReceivable days
Best 35 · Base 45 · Cons 60
ⓘ sensitivity impactUnit Economics Dashboard · 3 years
Revenue/worker AED 3,500 → 3,546/mo · GP/worker 810 → 836 · gross margin 23.1% → 23.6% · workforce 800 → 3,000 · annual gross profit AED 3.5M → 26.2M.
ⓘ full YoY dashboardOrganizational Cost View · 3 years
Twelve central functions grow 16 → 50 heads; management payroll run-rate AED 246K → 782K/mo (EOY) with the 20% annual appraisal applied from Year 3 (×1.20, Y1–Y2 cohort only; new Y3 hires at approved bands) with ramp costs allocated evenly, held inside G&A + ops overhead. Pod supervisors (1:22) are client-billed roles in direct cost; area coordination is the explicit AED 120/worker line inside the 2,690.
ⓘ function-by-function viewYear one proves it. Years two and three pay for it.
| AED millions · base | Y1 | Y2 | Y3 |
|---|---|---|---|
| Revenue | 15.3 | 60.5 | 111.0 |
| Direct cost of revenue (AED 2,690 / worker / mo) | 11.7 | 46.4 | 84.9 |
| Gross profit (margin) | 3.5 (23.1%) | 14.1 (23.3%) | 26.2 (23.6%) |
| Operating expenses (incl. management appraisal) | 3.3 | 8.6 | 17.2 |
| EBITDA (margin) | 0.3 (1.8%) | 5.5 (9.1%) | 9.0 (8.1%) |
| Net profit (after D&A, interest, 9% UAE CT) | 0.0 | 4.4 | 7.2 |
Quarterly build-up · staff & capex · through Y3Q4
Deployed workers 60 → 3,000 · client sites 5 → 80 · management team 6 → 50 (team plan held at full strength; Y3 build covers AIN, ROE and KSA setup) · cumulative capex AED 3.05M over three years. Overhead loading falls 36% → 14% of revenue — honest leverage at the conservative cap.
ⓘ open full quarterly tableQuarterly P&L · the financial backbone — click any ▸ header to expand its line items
| AED millions | Y1Q1 | Y1Q2 | Y1Q3 | Y1Q4 | Y2Q1 | Y2Q2 | Y2Q3 | Y2Q4 | Y3Q1 | Y3Q2 | Y3Q3 | Y3Q4 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ✦▸ REVENUE | ||||||||||||
| Warehouse Staffing | 0.30 | 1.23 | 2.08 | 3.26 | 4.73 | 6.14 | 7.56 | 8.66 | 9.92 | 11.58 | 13.62 | 14.18 |
| Last Mile Staffing | 0.23 | 0.96 | 1.62 | 2.54 | 3.67 | 4.78 | 5.88 | 6.74 | 7.72 | 9.00 | 10.60 | 11.02 |
| Operations Staffing | 0.13 | 0.55 | 0.92 | 1.45 | 2.10 | 2.73 | 3.36 | 3.85 | 4.41 | 5.15 | 6.05 | 6.30 |
| Payroll Services | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.07 | 0.10 | 0.13 | 0.17 | 0.18 | 0.23 | 0.28 |
| SaaS Revenue | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.16 | 0.20 | 0.24 |
| TOTAL REVENUE | 0.67 | 2.73 | 4.62 | 7.25 | 10.50 | 13.72 | 16.90 | 19.38 | 22.22 | 26.07 | 30.70 | 32.02 |
| ✦▸ COST OF REVENUE | ||||||||||||
| Employee Salaries | 0.34 | 1.40 | 2.38 | 3.73 | 5.40 | 7.02 | 8.64 | 9.90 | 11.34 | 13.23 | 15.57 | 16.20 |
| Field Coordination (area coordinators) | 0.02 | 0.09 | 0.16 | 0.25 | 0.36 | 0.47 | 0.58 | 0.66 | 0.76 | 0.88 | 1.04 | 1.08 |
| Accommodation | 0.06 | 0.25 | 0.42 | 0.66 | 0.96 | 1.25 | 1.54 | 1.76 | 2.02 | 2.35 | 2.77 | 2.88 |
| Transportation | 0.03 | 0.11 | 0.18 | 0.29 | 0.42 | 0.55 | 0.67 | 0.77 | 0.88 | 1.03 | 1.21 | 1.26 |
| Visa & Medical | 0.02 | 0.09 | 0.16 | 0.25 | 0.36 | 0.47 | 0.58 | 0.66 | 0.76 | 0.88 | 1.04 | 1.08 |
| Insurance | 0.01 | 0.03 | 0.05 | 0.08 | 0.12 | 0.16 | 0.19 | 0.22 | 0.25 | 0.29 | 0.35 | 0.36 |
| Uniforms | 0.01 | 0.02 | 0.04 | 0.06 | 0.09 | 0.12 | 0.14 | 0.17 | 0.19 | 0.22 | 0.26 | 0.27 |
| Recruitment Cost | 0.01 | 0.04 | 0.07 | 0.10 | 0.15 | 0.20 | 0.24 | 0.28 | 0.32 | 0.37 | 0.43 | 0.45 |
| Operations Cost (incl. services delivery) | 0.01 | 0.05 | 0.09 | 0.14 | 0.21 | 0.30 | 0.38 | 0.44 | 0.52 | 0.67 | 0.80 | 0.86 |
| TOTAL COST OF REVENUE | 0.51 | 2.10 | 3.55 | 5.57 | 8.07 | 10.52 | 12.96 | 14.85 | 17.02 | 19.93 | 23.46 | 24.44 |
| GROSS PROFIT | 0.16 | 0.63 | 1.07 | 1.68 | 2.43 | 3.20 | 3.94 | 4.53 | 5.20 | 6.14 | 7.24 | 7.58 |
| Gross Margin % | 24% | 23% | 23% | 23% | 23% | 23% | 23% | 23% | 23% | 24% | 24% | 24% |
| ✦▸ OPERATING EXPENSES | ||||||||||||
| Sales & Marketing | 0.08 | 0.10 | 0.11 | 0.13 | 0.18 | 0.24 | 0.33 | 0.38 | 0.50 | 0.54 | 0.58 | 0.62 |
| Technology | 0.06 | 0.07 | 0.08 | 0.09 | 0.12 | 0.16 | 0.22 | 0.26 | 0.34 | 0.37 | 0.40 | 0.43 |
| General & Administrative (G&A) — incl. management payroll | 0.38 | 0.43 | 0.51 | 0.57 | 0.80 | 1.05 | 1.45 | 1.70 | 2.22 | 2.40 | 2.58 | 2.75 |
| Operations Overhead | 0.13 | 0.15 | 0.18 | 0.20 | 0.28 | 0.36 | 0.50 | 0.59 | 0.77 | 0.83 | 0.89 | 0.95 |
| TOTAL OPERATING EXPENSES | 0.65 | 0.75 | 0.88 | 0.97 | 1.38 | 1.81 | 2.50 | 2.93 | 3.83 | 4.14 | 4.44 | 4.74 |
| EBITDA | -0.49 | -0.12 | 0.19 | 0.71 | 1.05 | 1.39 | 1.44 | 1.60 | 1.37 | 2.00 | 2.80 | 2.84 |
| EBITDA % | -73% | -4% | 4% | 10% | 10% | 10% | 9% | 8% | 6% | 8% | 9% | 9% |
| ✦▸ EBITDA → NET | ||||||||||||
| Depreciation | 0.06 | 0.06 | 0.06 | 0.06 | 0.17 | 0.17 | 0.17 | 0.17 | 0.28 | 0.28 | 0.28 | 0.28 |
| Tax (UAE CT 9%, booked Q4) | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.40 | 0.00 | 0.00 | 0.00 | 0.68 |
| NET PROFIT | -0.55 | -0.18 | 0.13 | 0.64 | 0.88 | 1.21 | 1.27 | 1.02 | 1.09 | 1.73 | 2.53 | 1.88 |
| Net Margin % | -83% | -7% | 3% | 9% | 8% | 9% | 8% | 5% | 5% | 7% | 8% | 6% |
One-time setup · Dubai
RTA deposit AED 1.0M · licensing & legal 150K · office fit-out 120K · Workforce OS v1 250K · first-150 mobilisation 450K → ~AED 1.97M one-time, of which 1.0M is recoverable.
ⓘ full setup tableSteady-state fixed opex (monthly)
Core team 150K · office 25K · tech run-rate 25K · sales & marketing 35K · welfare & ops base 20K · contingency 10K → ~AED 217K → 325K/mo (phased with hiring), covered by ~308 deployed workers (crossed M6).
ⓘ full opex tableEvery dirham has a job. Here is the bridge.
Quarterly cash & funding table · through Y3Q4
Full 12-quarter bridge: operating P&L, capex, phased visa / licence / emirate deposits (DXB, AUH, SHJ, KSA), funding injections, cumulative position, trough and turn-positive quarter — with the levers an investor can pull. Quarter-end trough AED 0.14M (Y1Q4) with a monthly low of AED 0.09M at M11; EBITDA-positive from M6; never negative in any month or quarter, with no debt at all; closing cash builds to AED 12.3M by Y3Q4.
ⓘ open quarterly tableSeries A bridge
Seed carries Buraq to ~800 workers and an ~AED 34M staffing run-rate; operating cash then funds UAE densification. Seed and operating cash carry Buraq through the UAE build-out — SHJ (Y2Q4), AIN (Y3Q2) and ROE (Y3Q3) deposits are self-funded. Series A (indicatively AED 6.7M at Y3Q3, 10% post-money, illustrative) funds KSA setup (Y3Q4) and regional growth. KSA is not treated as live before Y3Q4.
Eyes open. Playbook ready.
| Risk | Reality check | Mitigation |
|---|---|---|
| Regulatory & licensing shifts | UAE labour rules evolve; deposits can change | Dedicated PRO + counsel; compliance-first design; deposit funded upfront |
| Client concentration | Early revenue leans on a few anchors | Cap any client at ≤30% of deployed workers by M6; three-sector spread |
| Worker attrition & wage inflation | Frontline churn is structural; wages drift | Above-market pay + bench float priced in; quarterly rate-card reviews |
| Receivables & cash cycle | 30–60 day terms vs monthly WPS payroll | Working-capital float carried in the raise (no debt); surge-block advances |
| Platform execution | Software builds can drift | MVP digitises live operations only; staffing P&L survives regardless |
| KSA entry complexity | Saudization & different sponsorship rules | Phase 3 via local partner/JV with proven UAE playbook and reference clients |
One playbook. Six markets.
Dubai — prove the machine
Licence live, RTA deposit placed. First cohort deploys M2; 200 workers by M4 → 800 by M12. Break-even ~M6 (~308 workers), then disciplined, conservative scale. AED 34M run-rate exiting Y1.
Recruitment MVP live
Multi-country candidates apply, upload documents and screen in-app — the funnel becomes an asset and the OS gets its first real users.
Abu Dhabi & Sharjah
AUH launch Y3Q1 → ramp Y2Q3; SHJ launch Y2Q4. RTA deposits (AED 1.0M per location, refundable) placed with each launch from operating cash — no borrowing. 1,900 deployed by M24.
UAE completion
SHJ ramp Y3Q1 → Al Ain Y3Q2 → rest of emirates (ROE) Y3Q3 — one RTA deposit per launch (AED 1.0M each, refundable). Full-UAE bench reaches the 3,000-worker cap by Y3Q3.
KSA setup → the wider GCC
KSA setup lands Y3Q4 (Saudization-aligned JV, AED 1.5M, Series A-funded) — revenue from Y4. Qatar, Kuwait, Bahrain, Oman follow platform-led. 3,000 deployed, AED 115M revenue by Y3.
AED 3,000,000 —
licence, launch, and the first 250 workers funded.
Use of funds
What AED 3.0M unlocks
Licensed & deposit-secured Dubai operation · 150 workers across 6–10 clients by M4, funded path to 250 by M6 · replacement-SLA reputation · OS build on live shift data · ~AED 525K monthly billing exiting M4, break-even ~M6 → a de-risked, data-rich Series A story for KSA.
Downside protection & expansion deposits
AED 1.0M of this raise is a recoverable regulatory deposit — capital preserved, not burned. As Buraq expands, only DXB (Y1Q1) and AUH (Y3Q1) carry an AED 1.0M regulatory deposit — AED 2.0M of refundable capital in total. UAE legal has confirmed that SHJ, AIN and ROE launch under the existing licensing structure with no additional deposits, keeping expansion capital-light and funded entirely from operating cash. Revenue starts M3; the WC float and credit line keep the planned trough above zero.
Cash plan · first 4 months & quarterly outlook
M1 close 1.58 → M2 1.25 → M3 0.96 → M4 0.72, then a controlled glide to the year low of 0.09 at M11 before M12 turns positive (quarter-end 0.14) (AED M) — deposits land first, opex is metered, and collections begin M4–5. Position incl. receivables at M4: ~AED 1.05M.
QUARTERLY VIEW · Y1Q1 → Y3Q4 — OPERATING PROFIT & EXCESS CASH RESERVE (AED M)
ⓘ month-by-month tableA seed structured for credible multiples, not fantasy.
AED 3.0M for 20% → AED 15M post-money (illustrative; final terms at close). ESOP grows to 10–12% by Series exit.
ⓘ valuation & dilution logic| Return frame · Y3 | 0.8× | 1.2× | 1.6× |
|---|---|---|---|
| Value (AED 111M revenue) | 89M | 133M | 178M |
| Seed stake (18.0% post-Series A) | 16.0M | 24.0M | 32.0M |
| Seed MOIC | 5.3× | 8.0× | 10.7× |
Why this seed is protected
AED 1.0M is a recoverable deposit. Revenue starts M3, break-even ~M6. The downside case is a profitable staffing business; the upside is workforce infrastructure with software economics — the platform layer argues for the upper multiple band.
ⓘ entry, exit & what can changeRound-by-round mechanics
Ownership by round · % of fully diluted shares (illustrative, assumptions)
| Round | Raise | Pre-money | Post-money | New investor % | Existing after |
|---|---|---|---|---|---|
| Seed (Y1Q1) | AED 3.0M | 12.0M | 15.0M | 20.0% | ×0.80 of pre-round stake |
| Series A (Y3Q3, illustrative) | AED 6.7M | 60.0M | 66.7M | 10.0% | ×0.90 of pre-round stake |
The mechanics
Post-money = pre-money + raise · New investor % = raise ÷ post-money · Every existing holder is diluted ×(1 − new %)Share logic (illustrative, consistent throughout): 1,000,000 shares pre-seed (founders 950,000 · ESOP 50,000). Seed issues 250,000 new shares → 1,250,000 total → 20.0%. Series A (10% post-money) issues 138,889 → 1,388,889 total → seed becomes 250,000 ÷ 1,388,889 = 18.0%. All ownership figures in this deck are percentages of fully diluted shares — no unit or nominal-share shorthand is used.
Seed return framing over 3 years
Funding round economics — conservative / base / upside, dilution included
| Milestone | Seed stake | Implied company value | Seed holding | Paper MOIC |
|---|---|---|---|---|
| Seed close (Y1Q1) | 20.0% | 15M (post) | 3.0M | 1.0× |
| Post-Series A (Y3Q3) | 18.0% | 66.7M (post) | 12.0M | 4.0× |
| Y3 · conservative (0.8× rev) | 18.0% | 89M | 16.0M | 5.3× |
| Y3 · base (1.2× rev) | 18.0% | 133M | 24.0M | 8.0× |
| Y3 · upside (1.6× rev) | 18.0% | 178M | 32.0M | 10.7× |
The formula
Paper MOIC = implied seed-holding value ÷ AED 3.0M invested · holding value = implied company value × 18.0% post-A stakePaper value, not cash: no exit is assumed or guaranteed. Includes Series A dilution (10% new, Y3Q3) and the 5% ESOP set pre-seed; no later rounds, preferences or pool top-ups modeled. Y3 values mark AED 111M base revenue at 0.8–1.6× staffing multiples — the same frame as the returns table above.
From equity to liquidity — four potential pathways
How owning Buraq equity can create investor value — through rising valuation, strategic secondary liquidity, profit distributions, or a major exit event. Illustrative pathways — subject to company performance, financing terms, cash availability, shareholder approvals, market conditions, and exit execution.
Valuation Growth Paper value
Equity becomes more valuable as company valuation increases — unrealized until liquidity.
Strategic / Series Exit Illustrative
Part or all of a stake may be sold to a new investor in a future round or strategic transaction.
Dividends Assumption
Proportional share when 70% of distributable profits are paid out from Y3Q1 — cash and governance permitting.
Acquisition / IPO Illustrative
A major liquidity event converts paper value into realized proceeds.
Every parcel in the GCC is carried
by a pair of hands. Buraq supplies the hands —
and the intelligence behind them.
Staffing gets us in the building. Compliance keeps us there. The platform makes us impossible to replace. In five years, when a GCC logistics operator plans a peak, opens a dark store, or launches a city — the first system they open is Buraq.
Revenue from month three
A hero business with real cash flow — not a burn-and-pray marketplace.
A moat that deepens
Licence + bench + worker loyalty + data: each layer harder to copy than the last.
A region-sized prize
Six markets, one playbook, and a workforce OS with GCC-wide pricing power.
Buraq Kinetic · Buraq Staffing — The Workforce Intelligence Network
Seed round · AED 3,000,000 · Dubai, UAE